By the late 1890s, the top American company Gormully & Jeffery was in its prime as a cycle manufacturer, producing state-of-the-art machines with unique features that competed with the other two leading cycle makers, Columbia and Overman (Victor). Unfortunately, a downturn in the cycle industry meant that, in 1899, the company was absorbed into ‘The Trust’ – officially known as the ‘American Bicycle Company’ – which was a combination of most of the US cycle makers who banded together to try and avoid bankruptcy in an era of overproduction and competition. Gormully & Jeffery turned their attention instead toward the new motorised technology that was about to take the world by storm, entering the automobile market with the Rambler car.
1901 Gormully & Jeffery Men’s Chainless Roadster No 24
Gormulley & Jeffery Patent ‘Model 26’ Handlebars with Cork Grips.
Inch Pitch Chainwheel with forged crank and rat trap pedals
This 1901 Rambler Chainless Roadster has all the unique features of Gormully & Jeffery’s bicycles, such as their patent handlebar with cork grips (introduced in 1898 for the Model 26), ornate rococo lugwork throughout the frame and their unique crank hanger (chainwheel). It retains its original paintwork.
But, while the steering head sports the regular G&J head badge, the transfer (decal) on the seat tube is from the ‘American Bicycle Company’. It’s an interesting combination of branding that only appeared for two years, as the ‘American Bicycle Company’ then went out of business, to be purchased by Colonel Pope (Columbia bicycles), and were subsequently rebranded as Pope bicycles.
1904 POPE RAMBLER CATALOGUE
RAMBLER NEW ZEALAND & INDIA
The company exported Rambler bicycles around the world. The above photo in New Zealand is from 1903. The Rambler tandems in front of the building are from 1898 (on the left) and 1895, suggesting the company got rid of its surplus old stock abroad. The Rambler advert below mentions sales in Bombay, India.
DEDICATED MUSEUM FOR RAMBLER BICYCLES