The history of the Hercules Cycle & Motor Co Ltd provides some very interesting insights into the cycle trade in the early years of the twentieth century. The Hercules marque enthusiast and cycle historian Andrew Millward has written an article on the subject, which I have reproduced here.
1929 Hercules Popular Roadster
Sturmey- Archer Three-Speed
This Hercules is in superb unrestored original condition. Over many years of vintage cycling, I’ve yet to find another as good.