The Bronco, introduced by the company in 1948, is the best known Mobo toy. It works by the rider sitting on the horse and pushing down on the stirrups, then releasing them for the horse to move along.
From 1947 to 1950 the Bronco could only be steered in a straight line but, in February, 1950, ‘Magic Steering’ was introduced. This enabled the rider by pushing on either stirrup to move the horse in that direction. The words IT STEERS were added to the large red and yellow transfer on the front of the horse and the Bronco was so popular that it stayed in production until 1971.
The body pressings were also used for a series of other toys SPRING HORSE (PRAIRIE KING), NIGHT RIDER, PRAIRIE PRANCER, RANGE RIDER (two different types produced), ROCKING HORSE, & BRONCO MERRY GO ROUND.
1952-1955 Mobo Bronco with Magic Steering
1955 AMERICAN ADVERT SHOWING MOBO BRONCO
MOBO IDENTIFICATION WITH THANKS TO
1960s MOBO PRAIRIE KING ROCKING HORSE