IVER JOHNSON Adverts

Iver Johnson adverts represent the early advertising industry at its finest. These ads are in chronological order, from the late 19th century above, to the early 20th century below. I enjoy observing the changing times, reflected in advertising copy and styling. The gun adverts usually have a shock value: for example, this 1914 advert further down this page –

BEASTS OF PREY: Is a cruel, lurking, murdering beast any less a beast because it is human? If your business takes you into bad or lonely neighbourhoods, there is but one way to guard aginst the possibility of a crushed skull and a broken body – keep your distance and cow others into keeping theirs. You can get authority from proper officials to carry when you need it an Iver Johnson Safety Automatic Revolver…

1898

Head Office & Warehouse in London:

Dufferin St, Golden Lane, E.C

City Office & Storehouse:

97, Newgate St, E.C

Messageing Agents:

J.B. Hunt & Co

1901

Through All the Wide Border his Steed was the Best

1901

Parts of a Bicycle

1902

Accidental Discharge Impossible

1903

Will Stand the Test of the Most Critical Inspection

1905

A Safe Gift for Any Man

1906

Ladies, Learn to Use the Iver Johnson Shotgun

1910

You, who travel –

is your revolver safe?

1912

Without a Bicycle You

are Only Half a Boy

1912

Six Months’ Fares Buy a Bicycle

1913

IVER JOHNSON – is not merely the name of a man

– it stands for a mechanical ideal

1914

Look for the Owl’s Head on the Grip

1914

Between Man and Man, at the last, there is but one law

– the Law of Self-Defense

1914

Beasts of Prey!

1914

Send for This Man’s Book

1916

SAFE! Even Under the Blows of a Hammer

1916

Be Prepared

1917

Home Defence

1919

Now I Can Have Some Fun

1921

Is Your Money Protected?

1921

Protect Your Store

1924

Let Iver Johnson be your Santa Claus

1925

Happiness for Little Hearts

Health for Little Bodies

1926

Happy Iver Johnson Boys?

1926

Motobike Style

1929

Mobicycle:

Time for a Game before Supper

1929

Some Christmas…

1929

Gee! Dad went the limit and got me the best there is

1932

Iver Johnson Baby Walkers